Lan-bridge at the China-Britain Trade Expo 2018 (26/01/2018)

This Friday (26/01/2018) at Westminster’s QEII Centre, the China Britain Trade Expo (CBTE) 2018 will host 750 of the UK and China’s most influential business leaders, government officials and senior press agencies.

This, the third consecutive annual CBTE, will feature keynote speeches and panel sessions from a range of leading experts and specialists working in and between China and the UK. Sectors represented will include marketing and PR, sales, finance, professional services, and education & training.

There will also be multiple exhibitors and networking opportunities, which aim to aid delegates seeking to gain more opportunities and knowledge about this thriving international trade and business relationship. For more information about the event, including how to purchase tickets, please visit the expo’s official website: http://chinabritaintradeexpo.com/index.html

Lan-bridge is proud to be an official sponsor and participant in CBTE 2018, and three representatives from our company are featured in the day’s agenda. Below is more information on their talks’ topics and times.

Michael Zhu
Founder and President at Lan-bridge
Session: Doing Business with China：10:00 – 11:00

Building a business in China: From 0 to N

In the past 18 years, Lan-bridge Communications has grown to become a leading translation agency in China, with more than 500 staff working across 16 offices. Michael will tell his story of building a professional services company from scratch to an internationally-established brand in China, sharing the pains, setbacks, lessons, ideas and inspirations that he has encountered along the journey.

Marc Faltheim
Senior Advisor at Lan-bridge
Session:12:30 – 13:00 Luxury Travel & Market Focus session

Developing retail and luxury goods opportunities in Asia and China, perspectives for foreign brands

Marc will share his experience of advising both large and small European fashion and retail brands entering the wider Asian markets including Hong Kong and China.

Kain Jagger
Sales and Marketing Manager at Lan-bridge
Session: A Beginner’s Guide to Navigating Chinese Social Media

There are some very striking differences and similarities between Chinese and Western social media. Though analogies between platforms can be helpful up to a point, they can also be misleading. In this introduction you will learn to understand the basics of the main Chinese platforms.